Livall is a company that is known for revolutionizing the cycle helmet industry. Livall’s focus on cycling helmets is important, as helmets are essential for protecting cyclists in the event of an accident. In February 2015, Livall launched the world’s first smart & safe cycling helmet, BH100. The helmet received positive reviews and was able to raise more than 13 million combined in round A capital financing. This was the exact jump the company needed to turn things around and make a big difference. Since then, The company’s innovative products have received numerous awards and have been widely recognized for their high-quality design and functionality. But who were the people behind this revolution? What was the major success in the way? What are they doing now? What’s up next in their chapter? Let’s hear the story of Livall, a brand that made helmets fun & safe.
In one word, integrating cutting-edge technology into the products, makes helmets not just safe but also fun. With tons of convenient features for users, Livall’s helmets are changing the game and setting a new standard for the industry.
Founders & CEO
It all started with Bryan Zheng, founder and CEO of LIVALL. Bryan earned his degree in Information Technology and Management from Wuhan University in 1993 and went on to receive an MBA from Massey University in New Zealand in 2006. With his extensive management experience and entrepreneurial spirit, he started his first audio and smart control system company in 2003. He used innovative marketing models to break sales records and make a highly successful and profitable business. In his role as CEO, he was awarded a grade A classification of “pilot talent” in Nanshan, Shenzhen, China, and was a student in the second phase of the Qingteng Entrepreneurial Camp co-organized by Changjiang Business School and Tencent. His philosophy for product development is “user experience solves pain points,” and he continually strives to improve the quality and user experience of LIVALL products.
The company is backed by a team of experienced investors, including Sevenzonic- a venture capital firm that invests in digital and innovative projects, Javier Rodriguez Zapatero-former 2015’s CEO of Google Spain & Portugal, and Juan Pedro Moreno – president of WPP business in Spain.
Story of LIVALL
LIVALL was founded in April 2014 in Shenzhen, China. The company’s concept was “smart helmet plus community operation”. In February 2015, LIVALL launched its first product, the BH100 smart and safe cycling helmet, as well as the l riding app. The same year, they raised over 11 million dollars in a round of capital financing and launched a crowdfunding campaign on Indiegogo, which raised over 300,000 dollars. In 2016, LIVALL attended CES and released new models such as BH60, BH62, MT1, and P1, among others. They were also awarded national high-tech enterprise and CSEEA certificates in November 2016.
In 2017, they launched the smart urban helmet BH51M, which received awards from ISPO, IFA, Euro Bike, and CES. In January of the next year, they released the smart skiing helmet RS1 and won the “Wearable Technologies” award at CES. They won their first design award from IF in February. In March 2019, LIVALL completed “Riding to the Moon”, a 768,000 km earth-to-moon round trip with cyclists from 75 countries and regions. This event was a head-turner as it pushed the brand presence in the community, just where Livall was needed. In September of that same year, they launched the BH51M helmet. In 2020, LIVALL launched their first motorcycle conceptual design helmet and again won the IF design award with the iterative product helmet 5.
Currently, Livall’s headquarters are located in Madrid, Spain with a workforce of more than 50 employees. However, their production extends far beyond the borders of Europe. In Guangdong Province, China, they have a 5000-square-meter factory where more than 100 skilled employees work tirelessly to produce state-of-the-art smart helmets. These helmets have an impressive output value ranging from 10 to 50 million dollars, making Livall a prominent player in the market. Their customer base extends far and wide, with Western Europe accounting for 18%, Northern Europe for 17%, and South America for 10% of their main markets.
Livall is also a leader in innovation with a total of 53 pending patents, 14 of which have already been granted. In June of 2022, they successfully raised €4.2M in funding during their Venture – Series Unknown round. Although Livall started out producing helmets, they have since expanded their range of products to include everything from essential charging cables to advanced cadence sensors and even the LS1 E-bike!
Livall’s most recent project is the “Pikaboost,” a revolutionary E-bike conversion kit that is poised to change the face of e-bike conversion forever. Already, more than 3,000 backers have helped raise an astounding 9,807,137 Hong Kong dollars, or 1.2 million in USD, during their current crowdfunding campaign. With so much going on, they also have competitors. Yes, Ather Energy, Enable Injections, and E-Leather Group are some of the competitors that could give Livall a very hard time.
Livall’s impact on the cycle helmet industry has been significant. The company’s innovative products have received numerous awards and have been widely recognized for their high-quality design and functionality. Additionally, Livall has helped to raise awareness about the importance of safety when cycling and has inspired other companies to follow its lead in incorporating smart technology into their own products.
Overall, the story of Livall is a testament to the impact that a company can have when it combines innovative thinking with a commitment to making the world a better place. The company’s products have improved the cycling experience for millions of riders around the world and have helped to make cycling a safer and more enjoyable activity for all.