Every year at Adobe’s global event “Adobe Max,” we get to see new features and upgrades for their product lineups like Photoshop and Lightroom. But this year’s event caught everyone’s attention with their latest announcement of “Camera-to-cloud”, a technological first step towards the future.
What exactly is Camera-to-Cloud, and can it change the game? Let’s find out!
This all started back this summer when Adobe bought Frame.io for reportedly $1.275 billion.
Why did Adobe make such a big investment? Well, Frame.io started 18 months ago, and they came up with a revolutionary idea that can ease the process of filmmaking and photography. Frame.io is a cloud collaboration platform that centralizes creative teams so that the creators have total access to all of their work anytime, anywhere. To hand off footage from a camera, it has to go through many stages after the shoot is done, just to make sure that the production and editing offices can have their work and start working on post-production.
Typically, stills and videos along with the in-shoot audio you have to record on a physical drive, then transfer those to the editor or the cloud, and then the editor has to download those again and start his work. This takes time and costs more too. Frame io. offers great help with this issue.
They’ve introduced a new technology called “CAMERA-TO-CLOUD” or C2C, which debuted in 2021 under Adobe. For the past 18 months, Frame.io has seen global adaptations from creatives and productions of all sizes, saving time and allowing them to use camera-to-cloud technology as a primary component in their workflow.
At this year’s Adobe Max, they announced the latest partnership with RED and Fujifilm. RED cameras already have the cloud-to-camera features enabled through the use of Teradek CUBE 655, an H.264(AVC) video encoder, since the original launch of Frame.io. But now that extra bit of hardware will not be needed to have the cloud-to-camera feature. You can directly upload 8K REDCODE RAW files from their upcoming RED V-Raptor and RED V-Raptor XL cameras to the cloud. Fujifilm X-H2S will also come out with a firmware update next year, so you can do C2C for stills.
Its elegant software is very easy to interact with and shoot to the cloud. It also has better and tighter security, an archiving system, and support for high-resolution RAW files with a loupe, navigation, and annotation tools.
According to Adobe, it’s more than a technological first, it is the FUTURE. Not to mention that a high bandwidth internet connection is required to make this work. Cellular networks or WIFI will have to be top tier to provide efficient performance. Cloud storage can also be an issue. This cloud-first workflow will take some time to adjust to, but it’ll unlock creative control that’s never been seen before.
All of this Camera-to-Cloud footage or stills can be accessible with a single login and a single password, all in the Adobe creative cloud. This April, Adobe announced Frame io’s extension for Adobe Premiere and After Effects. So, editors can review everything from Adobe Premiere Pro, and its subscribers already have a free Frame.io subscription. “WAITING” has been a constant thing in film and photography for over a century. So this “camera-to-cloud” can solve this problem and accelerate content creation like never before.
So that was all about the upcoming Adobe’s “Camera-to-Cloud” feature. What do you think?