The Role of Proxies in Conducting International Market Research

Market Research in Korea: Expand Your Business With Proxies

Do you want to launch a product in a new overseas market but are unaware of the country’s market and competition? Due to geo-blocking restrictions, it is tough to access foreign websites and learn about their markets.

However, by using a proxy service, you can extract all the relevant data, facts, and information about the country, its people, and its industry. You can use this tool to bypass any barriers that may hinder your online research.

Isn’t that great? Keep reading to know how a reliable proxy can help you conduct market research to further expand your business.

Why Conduct Market Research?

If you haven’t explored an overseas market before, market research is imperative before you launch a service or product there. Why?

Market research has many benefits. For instance, you can use the data collected to evaluate the demands of customers. Do people in the target market prefer your products or not? Similarly, do they consider your services useful?

All this information can help you decide whether it’s worth launching your offerings or not.

Market research findings can also help you curate a solid marketing campaign. By understanding what people want and exploring the work of competitors in the target market, you can design competitive campaigns that can appeal to your potential consumers.

Market research is a great method to minimize your losses. It is like doing your homework before presenting your work.

However, conducting market research overseas is not as easy as it may sound.

Challenges of Market Research

There are many challenges you may face when conducting market research. 

For instance, you may not have enough budget to hire the right people to use research tools correctly. If you don’t have the right skill set, you may not get appropriate information easily.

But the biggest challenge is the smooth extraction of market research data from a foreign website. It is not easy to access a website and scrape data without any intervention.

Many foreign websites are geo-blocked. This means that they might have blocked your access, according to your region.

Haven’t you come across a message, “This video isn’t available for viewing in your region?” This is a geo-location barrier placed to enhance the website’s and its content’s security from outsiders.

Unfortunately, such hindrances limit your access to information required to conduct thorough market research. As a result, you don’t get the insights that may help you make a decision.

Overcoming Challenges Using Proxies

You can use a proxy service like Proxy Korea to overcome all geo-location barriers placed by websites. How? You can use a proxy as a tool to assign you an IP address and give you a new identity on the internet.

A proxy works as an intermediary between you and your destined website.

Suppose you want to access a blocked website. In that case, you can send your request, which first passes through a proxy and then to the web server. The proxy helps in changing your old IP address to a new one, so you get recognized as someone local by the destined web server.

The destined website analyzes your request and approves it, allowing you to surf the content freely. A proxy helps you hide your identity to maintain your anonymity and security.

When you use a proxy service like Proxy Korea, you are assigned an IP address from that region. This makes you appear as someone from the area, giving you free access to all the content that was previously unavailable due to your location.

How Can You Use a Proxy for Market Research?

A proxy gives you an easy way to access any foreign websites you want without being banned. So, with your new identity, you can explore all the relevant market data to understand the demand of customers, competition, and preferences of local people. 

This information can help you curate a successful strategy, allowing you to enter new markets smoothly and expand your business.

With the help of a reliable proxy service, you can also conduct web scraping. Web scraping is a procedure that uses bots to extract data from a website and then format it in a proper structure for analysis.

A strong proxy can save your true identity from being recognized. As a result, you can access any website you want and scrape public data successfully.

The data collected can then be used to design campaigns, improve the quality of your offerings, and generate substantial profits for your brand.

Final Takeaways

A reliable proxy service is your ultimate solution to access new overseas markets like Korea and establish your brand. Expansion is tough, with so many new and local brands emerging every year. 

If you want to succeed and expand effortlessly, use a proxy, extract market research data, and curate a marketing strategy to make your dream come true.

Santos Cruickshank

Santos Cruickshank

With years of software development experience under his belt, Santos Cruickshank has always been passionate about learning about different kinds of software for PC and apps for smartphones. Santos Cruickshank has been one of the lead developers for Slack back in 2017 and now works as a freelance software developer. Apart from that, he also loves to write and educate people about software development and how to use them.