Without the proper keyword research tools, finding those winning keywords to rank higher on search engines is pretty much like throwing darts in a dark room. Every once in a while, some darts might hit a target, but most will land on the ground. That’s why we will show you five of the most effective keyword research tools that will facilitate your SEO planning in various ways.
First on our list is Google Trends, a free keyword research tool that shows the graphical data of relative search popularity and interest of a particular keyword over time. When you enter a search term or a topic on the homepage, by default, it fetches data from Google, but you can change it to other platforms like YouTube search, Google Shopping, and others. It helps you understand what’s currently trending and discover the public interest in a topic over a range of time. So you can easily plan your content calendar accordingly. You can even compare two or more search topics to avoid targeting the wrong keywords. Besides that, Google trends also make it simple to uncover local search trends and where a topic is most popular.
The only downside is it doesn’t provide any data on monthly search volume or how much competition there is for each keyword. But Google Trends is best for identifying keywords that are rising in popularity and avoiding search terms that are losing momentum.
Next on our list is the popular Keyword Generator from Ahrefs, another free SEO keyword research tool that comes in handy when you want to quickly fill your content calendar for weeks, months, and years in minutes. Using this tool, you can instantly get 100 keyword ideas and questions along with their estimated monthly search volumes. Not just that, for the first ten keywords and questions, it also shows the Keyword Difficulty score. The higher the number, the more backlinks you need to put in order to rank higher.Keep in mind that the number of search volumes and KD scores are relative to the chosen country. By default, it’s the United States which you can change to rank elsewhere.
Moreover, you can switch the search engine from Google to others to find keyword ideas for Bing, YouTube, and Amazon. Because of that, we highly recommend Keyword Generator from Ahrefs.
Designed to find long-tail keywords with their accurate search volume, CPC, and competition data, Keyword Everywhere can save you from lots of searches involved in keyword research. What’s unique about this tool is that it’s a browser-based add-on, meaning it works directly with you when you visit websites such as Google, YouTube, Amazon, eBay, Instagram, and so on. No need to switch between one site to another. For example, if you are on Google, it will seamlessly show you a bunch of valuable keywords and metrics as you perform your search queries. But when you are on YouTube, useful metrics appear all here, and you don’t need to go somewhere else to complete your keyword research.
Apart from that, this extension has many features to get search volume, traffic, and backlink metrics in bulk. Plus, they have tons of tutorial videos explaining each of these features on their websites. So if you are tired of doing back and forth steps and wanna conduct your keyword research as you are surfing Google, watching YouTube videos, or shopping on Amazon, Keyword Everywhere can be a lifesaver!
We all know that Reddit is a trendy platform where people with specific interests usually take a deep dive into a topic. And our next tool, called Keyworddit, can reveal all these keyword phrases and blog topics that you wouldn’t find using other tools. To use this tool, type the name of a subreddit in this search box and pick one of the auto-generated lists. Then tap on the Get Keywords button, and it will mine the titles and threads to fetch all the keywords. In addition to bringing all these keywords, it also shows the estimated monthly search volume in the U.S. to give you some idea about the popularity of each keyword. Other than that, you can hit one of these Context links to pull up the threads from Google.
To be honest, Keyworddit isn’t meant to replace other keyword research tools, but it can be an exciting complement to your existing strategy.
Google is perhaps the best keyword research tool that most of us don’t know or use. If used correctly, it can generate an almost infinite number of keyword ideas without spending a penny. For starters, take a look at this portion where it says People also ask. Click one of these questions, and Google will load more. If you keep doing this, you can have an unlimited list of questions that people are asking. But Google’s use case as a keyword research tool doesn’t end here. It also helps you with search intent, which is crucial for ranking your content. As an example, if you search email marketing, you will immediately notice that searchers for this keyword are in learning mode and wanna learn about email marketing. So, that’s what you should do to rank this keyword.
In contrast, if we search for something totally different, like shoes, we will see the opposite. Most search results are from eCommerce sites, meaning searchers are in buying mode. So, here’s the bottom line. Don’t fail to recognize Google’s ability as a keyword research tool. It’s superb for finding the right keywords and understanding people’s search intent.
So that was all about the free SEO keyword research tools for today. If you want to rank your content on search engines but don’t have the budget for paid tools, you can take help from these free tools. Hope you have found this article informative and helpful. Visit our blog on a regular basis for such interesting content.