Top 7 Powerful Market Research Tools You Should Use Right Now

Top 7 Powerful Market Research Tools

Running a business requires tons of marketing research and hard work. But finding the right tool for this research can be quite challenging sometimes. Powerful Marketing research tools can make a great impact on your business. 

List of 7 Powerful Market Research Tools

And if you happen to be someone who is looking for some great research tools, then check out this list of 7 Powerful Market Research Tools You Should Use Right Now.

  • Google Trends 
  • Statista
  • Google Alerts
  • Google Analytics 
  • Make My persona 
  • Google Keyword Planner 
  • Ubersugest

1. Google Trends 

At first, we have Google Trends. It’s simple, easy to use, also free at the same time. Here you will get information about all the latest trends in Google Searches, which will help you find the right keyword for your business growth. 

And, it is completely based on people’s interests in a specific time period. Just search the keyword that you are interested in, and it will automatically bring you the data of past and present search histories. 

Google Trends 
Google Trends 

For more accurate information, you can even select region, timeframe, categories, and “search type” options as well. On top of that, it has the option to compare one search trend to another, including keyword-related queries, which can be found at the bottom.

2. Statista

Up next is Statista. Judging by the name, you can already tell that this marketing research tool is all about Statistics. Here you can get access to important statistical information about various companies and business institutions from all around the world. 

All you have to do is type the keyword in the search box, and all the necessary data that you need for your business will be available in front of you. It also provides insights from popular E-commerce sites like Amazon, Alibaba, eBay, and many more. Statista comes with a few different packages.


 All the basic information and primary data are free. But if you are a business owner and looking for a corporate solution, then you can definitely upgrade to a Corporate Account with monthly subscription fees.

3. Google Alerts

This next research tool is probably the most simple also most useful at the same time. It is called Google Alerts. Using this tool will help you to keep on track with a particular subject that you are interested in, and it is completely free as well.

To create an alert, you have to visit the “Google Alert” website. After that, just type whatever subject you are interested in and customize the alarm by clicking on “Options” on the screen. Now enter your email address and click on “Create Alert.” 

Google Alerts
Google Alerts

From now on, if any of your interested topic-related news, article, video, or image shows up on the internet, Google will automatically send you an email. With that email, all your desired information will be available in front of you. 

4. Google Analytics 

If you are looking for a great research tool to collect data or analyze the traffics of your website, then you should definitely check out Google Analytics. 

This is an easier way to connect with your audience. It also comes with some key features, like tracking conversion, keyword referrals, and a few more. This information is very helpful when it comes to researching your own market. 

Google Analytics 
Google Analytics 

Most of the key features are free to use, but if you want to work on advanced business development tools, then there is a premium version called “Analytics 360”.

5. Make My Persona 

Moving on, we have the Make My Persona from Hubspot. This allows you to create your own business persona. 

Users can create as many as they wish, and it is completely free to use. Here in Make My Persona, you will find plenty of professional template layouts to create and design your own persona. 

Make My persona 
Make My Persona 

All you have to do is answer a few questions based on existing market research. With this research tool, reaching out to your target audience will become much easier.

6. Google Keyword Planner 

Next, we have the Google Keyword Planner. This is an excellent tool for keyword research. With this, you can easily get to know your audience’s demands on the internet. 

All you need to do is search for the keyword that is related to your business. After that, it will bring you tons of keywords based on the search demand of your public. 

Google Keyword Planner 
Google Keyword Planner 

Besides keywords, it can also provide detailed information about certain growth of your existing campaign. So if you are an SEO person then, then it’s nice too to start with your keyword research.

7. Ubersugest

And for our final one on the list, we have Ubersugest. A marketing tool that not only provides keyword ideas but also generates content ideas, based on the audience’s demands. 

This is a really great tool that helps you to keep on track with your competitor. It also comes with a few additional features like Traffic Analyzer, Backlinks Checker, AI Writer, and a few more. 


On top of that, it can be used as a chrome extension as well. So when you are searching for something on the web, you will get more in-depth information about that particular topic. 

So that was all about the 7 powerful market research tools that you should be using right now if you are a business person. From primary research, statistics to surveys and polls, the best market research tools can help your company or brand to reach its goal more effectively. 

Santos Cruickshank

Santos Cruickshank

With years of software development experience under his belt, Santos Cruickshank has always been passionate about learning about different kinds of software for PC and apps for smartphones. Santos Cruickshank has been one of the lead developers for Slack back in 2017 and now works as a freelance software developer. Apart from that, he also loves to write and educate people about software development and how to use them.