Top 5 Marketing Automation Tools for Small Businesses

Top 5 Marketing Automation Tools for Small Businesses

Marketing is what reflects your brand in front of your customer. Marketers spend most of their time connecting and engaging with customers to capture more leads. That’s where marketing automation comes into play. These tools are streamlining the marketing efforts of many successful businesses. If you are not using it for your business yet, you are missing out on many opportunities. The statistics show that 72% of companies are using marketing automation for their business, and 80% of these realized improved lead generation. 

Today, we will introduce you to five of the best marketing automation tools that you can use for your small business.

Top 5 Marketing Automation Tools

The primary goal of every marketing automation tool or software is to automate repetitive marketing tasks so that marketers can focus more on strategizing and other pressing matters. This technology helps to more effectively execute marketing campaigns online- over websites, social media, and emails. Among all the marketing automation tools available, the following are the best in offering quality services.

1. Omniscend

Founded in 2014, Omniscend is relatively new to the market, but that hasn’t stopped it from becoming a leading marketing automation tool for small businesses, especially e-commerce platforms. It’s an easy-to-use platform that helps you design your marketing messages as relevant and integrate email marketing, SMS marketing, and push notifications into the same automation workflow. One of the standout features of this marketing automation tool is its ability to integrate with almost all the major e-commerce platforms, whether it’s Shopify, WooCommerce, BigCommerce, or any other medium.


Additionally, it has an excellent library of templates that makes it easier to create professional, captivating emails effortlessly. It also lets you tailor the emails to fit your brand, add products, dynamic discount codes, and more.

Omniscend also has creative sign-up forms like Pop-ups and Landing Pages to capture your visitors and convert them into new subscribers. Furthermore, there is Sales Dashboard and Advanced Reporting, where you can track and learn what’s working best for you.

The free plan offered by Omniscend lets you send 500 emails per month. It’s possible to have an unlimited contact list, but you will be limited to sending emails to up to 250 contacts only. Therefore, it’s best for people just starting their small e-commerce stores. 

2. Convertkit

Convertkit is the simplest and most basic marketing automation tool on this list. It’s built for authors, YouTubers, and creators who wanna create landing pages, especially for email newsletters. But, it also works just fine for anyone looking to build an email list. Inside Convertkit’s landing page, you will find tons of eye-catching and fully customizable templates. Feature-wise ActiveCampaign is an excellent marketing automation tool. It offers the kind of automation you will see in much more pricey software.


Here, you can combine any number of triggers and actions for sending emails, leads, segmentation, and more. You can hover over the Preview button and get an idea if it is right for your business. After selecting a template, you can drop in photos, change the background, text, and many more.

However, the best feature of Convertkit is its integration with Unsplash, where you can find free and unique images for your landing pages with a one-click. Converkit’s free plan is a great way to get started, but if you’re serious about turning your audience into subscribers, we suggest you try one of their paid plans.

3. Hubspot

Hubspot is a marketing automation software with many talents. You can create delightful experiences with your customers with these marketing automation tools. It is also easy to use- even a non-technical small business can take full advantage of Hubspot. In terms of features, Hubspot has a lot to offer, including CRM, Sales, Automation, and lots of marketing-oriented features like Email marketing, Ad management, Landing pages, and more.


These features integrate seamlessly with the contacts of your lists to have a complete view of potential communications and actions. You can also customize the columns of the deal pages to represent the different stages of your sales. Then drag and drop the deals to the appropriate columns to update their deals.

Best of all, this software is entirely free and includes unlimited users and room for up to one million contacts. Besides, it has a mammoth of app integration available in its marketplace. Hence, Hubspot is best for businesses wanting many integration options.

4. Sendinblue

Sendinblue helps your business to keep your growing audience engaged. It has all the necessary marketing tools, including CRM, Landing Pages, Email, and SMS marketing, to grow your small business. This marketing automation software is capable of creating professional-looking emails in no time. You can start with an email template from the template library or build a new one from scratch. Moreover, the intuitive drag & drop builder can bring your email content to life by dynamically adding text and personalization options to mesmerize your audience.


After designing your email, you can use features like A/B testing and Segmentation to send messages to a more targeted audience and get more engagement. Customer relationship management features, on the other hand, can centralize all your customer details in one place so you can build a stronger relationship with them.

With all these features onboard, it still offers a free plan consisting of unlimited subscribers, 9000 emails per month, and 300 daily emails. Therefore we are happy to recommend Sendinblue for businesses with lots of subscribers. 

5. ActiveCampaign

Used by more than 90,000 small business owners, ActiveCampaign is one of the best overall marketing automation tools. It also pioneered an intuitive visual sequence builder where your team can build complex automation without requiring any training. Feature-wise ActiveCampaign is an excellent marketing automation tool. It offers the kind of automation you will see in much more pricey software. Here, you can combine any number of triggers and actions for sending emails, leads, segmentation, and more.


Additionally, this software seamlessly integrates with its built-in CRM to automate the sales process. Simply put, ActiveCampaign is best at its automation game. Not just that, their deliverability is no slouch either.

Furthermore, it provides hundreds of integration with categories like Accounting, Analytics, Marketing, E-commerce, Social Networks, and so on. Plus, you can connect it with Zapier to further open up the possibilities. Considering all, choose ActiveCampaign if your priority for customization is high and you are interested in automation like website notification or SMS. And lastly, you want a more detailed view of your subscribers. 

Wrapping Up

When choosing the best marketing automation tool for your business, understand and analyze how you will implement them as well. As you have seen, different types of tools are suitable for different sorts of businesses and business goals. Pick the one that offers you the best value, being consistent with your goals. And do not forget to take advantage of the free trials to make an informed decision.

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Nafiul Haque

Nafiul Haque has grown up playing on all the major gaming platforms. And he got his start as a journalist covering all the latest gaming news, reviews, leaks, etc. As he grew as a person, he became deeply involved with gaming hardware and equipment. Now, he spends his days writing about everything from reviewing the latest gaming laptops to comparing the performance of the latest GPUs and consoles.